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Silver Living Award
For the fifth year in a row Silver Living is host to the renowned Silver Living Award for Journalists. Endowed with a total prize money of 17.500 Euros for the first time in 2021, the award is presented in the categories print & online, radio and TV. In addition, young journalists under the age of 26 are awarded a ‘junior prize’. Since old age is ubiquitous and one of the greatest societal challenges to come, the award’s main goal is to encourage opinion leaders and media professionals to continue covering the delicate topic of old age in a respectful way.
As statistics clearly prove, this population development is rooted deep within demographic spheres. Today, more than 2 million Austrians already celebrated their 60th birthday, by the end of 2030 this figure is estimated to reach 3 million. So there is still a lot to be done.
SILVER LIVING JOURNALIST AWARD 2023
On September 27th of 2023, the 6th Silver Living Journalism Award took place as usual in the “k47” in downtown Vienna under the motto “Insights into old age – between status quo and visions”. As per last year with a grand total of 17,500 euros, the prize money broke down as follows:
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- 1st place, per category > 3.000 Euros
- 2nd place, per category > 1.500 Euros
- 3rd place, per category > 1.000 Euros
- Youth Award > 1.000 Euros
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Jury
Ottokar Benesch / Managing Director Silver Living
Sabine Bretschneider / Editor-in-chief Medianet
Gerald Grünberger / Managing Director Verband Österreichischer Zeitungen
Peter Kostelka / President Pensionistenverband Österreich
Hans Harrer / Chairman Senat der Wirtschaft
Uschi Pöttler-Fellner / Journalist & Publicist
Winners 2023
TEXT: Christine May | Salzburger Nachrichten: “Jung und Alt sind Tür an Tür”
RADIO: Monika Feldner-Zimmermann | Ö1: „Vergesslich, aber nicht blöd – Gut leben mit Demenz“
TV: Marianne Waldhäusl | ORF: „Vergessen im Alter“
YOUTH AWARD: Sarah Kowatschek | OÖ Nachrichten: „Pepper, der Roboter dem die Senioren vertrauen“
SPONSORS:
1st prize at 3.000 Euros per category sponsored by
2nd prize at 1.500 Euros per category sponsored by
3rd prize at 1.000 Euros per category sponsored by
youth prize at 1.000 Euros sponsored by
SILVER LIVING JOURNALIST AWARD 2021
On May 3rd, 2022, the 5th Silver Living Journalist Award took place in the stylish day-and-night lounge “k47” in downtown Vienna under the motto “Life in old age – a topic for all generations”. With a grand total of 17,500 Euros, the prize money in all kategories has been increased and can be broken down as follows:
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- 1st place, per category > 3.000 Euros
- 2nd place, per category > 1.500 Euros
- 3rd place, per category > 1.000 Euros
- Youth Award > 1.000 Euros
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How to age with zest for life
Showed special guest Greta Silver, who took the audience on a voyage of discovery into their own perception of themselves and others and of the concept of “aging” with a relaxing keynote speech decorated with lots of anecdotes from her own experience.
Silver Living brand ambassador Elisabeth Engstler enchanted with charm and humor and elegantly framed the evening with atmospheric musical interludes. In the short film “5 Years Silver Living Award”, which was produced together with epmedia and premiered in the evening, sponsors, jurors, business partners and Silver Living reviewed the last 5 years of the Journalist Award.
Special Guest
Jury
Köksal Baltaci / Die Presse
Heimo Rollet / Editor-in-chief immobranche.at
Ingrid Korosec / President of the Austrian Senior Council
Walter Eichinger / Managing Partner Silver Living
Hans Harrer / Chairman of the Austrian Senate for Economic Affairs
Winners 2021
PRINT: Johannes Greß, | Die Furche: : “Diagnosis Loneliness”
RADIO: Jana Wiese | Ö1: “Kein Einheitsbrei – cooking for people with chewing and swallowing difficulties”
TV: Oliver Rubenthaler | ORF: “Ways out of Loneliness”
YOUTH AWARD: Jana Wiese | Ö1: “Kein Einheitsbrei – cooking for people with chewing and swallowing difficulties”
SPONSORS:
1st prize at 3.000 Euros per category sponsored by
2nd prize at 1.500 Euros per category sponsored by
3rd prize at 1.000 Euros per category sponsored by
youth prize at 1.000 Euros sponsored by
SILVER LIVING JOURNALIST AWARD 2020
The Silver Living Award for journalists went into its fourth round on September 15th, 2020, with the motto “living with old age – a topic for all generations”. Due to the situation around Covid-19, last year’s event was not only supported by a well-thought-out strategy to ensure the hygiene and safety of all guests, but also with an additional motto, which can also be found on the masks handed out to the guests: Stronger than before. Silver Living brand ambassador Elisabeth Engstler led through the evening with her charming attitude and relaxing musical interludes.
The numerous submissions from all around the Austrian media landscape caused the top-class jury to be spoiled for choice once again this year. The closing date for entries was January 31st, 2020, entries from 2019 in the categories print & online, radio and TV were accepted.
Jury
Prof. Dr. Wolfgang Amann / Managing Partner IIBW
Walter Eichinger / Managing Partner Silver Living
Hans Harrer / Chairman of the Austrian Senate for Economic Affairs
Ingrid Korosec / President of the Austrian Senior Council
Heimo Rollet / Editor-in-chief immobranche.at
Manuela Strihavka / ORF
Winners 2020
PRINT: Köksal Baltaci, Die Presse: “Frailty: The repressed widespread disease and: Far too few stay mobile in old age”
RADIO: Julia Schmuck and Katja Arthofer, Ö1: “The burning issue of care”
TV: Lisa Gadenstätter and Alexandra Wieser, ORF 1/Dok 1: “Never too late – the dreams of centenarians”
YOUTH AWARD: Nina Pöchhacker, noe.orf.at: “New life for good neighbors”
SPONSORS:
1st prize at 1.500 Euros per category sponsored by
2nd prize at 1.000 Euros per category sponsored by
3rd prize at 500 Euros per category sponsored by
youth prize at 500 Euros sponsored by
SILVER LIVING JOURNALIST AWARD 2019
For the third time, the Silver Living Journalist Award: “Living in old age” was presented at an exclusive event on May 14th at the k47 in Vienna. The award was endowed with a total prize money of 9.500 Euros and was presented in the categories “Text”, “Radio” and “TV”. The first three prizes, each amounting to 1.500 Euros, were donated by Silver Living, the three second prizes, each amounting to 1.000 euros, from ÖKO-Wohnbau and the third three, each amounting to 500 Euros, by emporia. For the first time, the “Junger Senat der Wirtschaft” awarded a prize to young talent endowed with 500 Euros.
Jury
Prof. Dr. Wolfgang Amann / Managing Partner IIBW
Hans Harrer / Chairman of the Austrian Senate for Economic Affairs
Heimo Rollet / Editor-in-chief Immobilien Magazin
Karin Schaumberger / CMO emporia
Thomas Morgl / Managing Partner Silver Living
Walter Eichinger / Managing Partner Silver Living
Winners 2019
PRINT: Eva Winroither, Die Presse: “Until death…”
RADIO: Monika Fischer, Radio Klassik Stephansdom: “Forgetful, but full of joy”
TV: Manuela Strihavka, ORF: “Our brain – use it or lose it“
YOUTH AWARD: Selina Thaler, Der Standard: “Student life begins at the age of 66”
SPONSORS:
1st prize at 1.500 Euros per category sponsored by
2nd prize at 1.000 Euros per category sponsored by
3rd prize at 500 Euros per category sponsored by
youth prize at 500 Euros sponsored by
FORMER AWARD WINNERS:
Winners 2018:
PRINT: Franziska Zoidl, Der Standard: “Swap a single-family house for an apartment”
RADIO: Daphne Hruby, Ö1 Journal Panorama: “Do not forget me! When relatives care for dementia patients ”
TV: Rebekka Salzer, ORF Mittag in Österreich: “A day in the hospice”
Winners 2017:
PRINT: Nina Strasser, NEWS: “You shouldn’t get old… and don’t be stupid either”
ELECTRONIC MEDIA: Manuela Matl, ORF: “Future of Old Age – Care in Lower Austria”